Burberry, intent on holding onto its recently upgraded cutting-edge image, will launch its own social networking site next month, the Financial Times reports. The site, Art Of The Trench, will feature user-submitted pictures of people sporting the brand’s famous trench coat. Burberry’s goal is to strengthen ties with existing customers while attracting new faces — [...]
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Burberry tries social networking
Veröffentlicht in Bindung, Community, Markenkultur, Netzwerke, Unternehmenskultur am 18. September 2009 | Kommentar schreiben »
